Education provides our members the opportunity to earn Continuing Education Credits (CEUs) that are administered by PPAI. Becoming a Certified Advertising Specialist (CAS) or a Master Advertising Specialist (MAS) is a distinction that few in the industry have achieved. Individuals with MAS/CAS Certification are seen as industry leaders—those who have attained a higher standard of professionalism, knowledge and experience. MAS/CAS certification is acquired through a combination of: active employment in the industry, education, industry contributions and the successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.